SPAR Circana tie up delivers data insights on customer loyalty

SPAR International has announced a partnership with Circana, an advisor on the complexity of consumer behaviour.

SPAR country organisations will now have access to Circana’s expertise and cross industry insights through its collaborative technology solution Liquid Data, which is pitched as integrating one of the largest sources of consumer data globally and predictive analytics all accessed on a single, end-to-end user experience.

Country organisations will get a unified view of insights on customer loyalty, utilising AI to highlight trends reflected through data, and support their customer centric initiatives.

Tom Rose, Head of International Operations at SPAR International, says: “We are delighted to announce this partnership with Circana which will support us by offering our partners great insights to enhance customer experiences. Circana is an innovative partner who shares our vision of being locally relevant and internationally strong.” 

Brad Shelton, Global President of Retail and Manufacturer Collaboration at Circana, says “We are thrilled to become a trusted partner of SPAR. Our advanced technology and analytics will provide the business with actionable insights which will lead to even more highly effective promotion campaigns as well as competitive assessments.”

“By partnering with us on market measurement, supply chain, shopper loyalty insights and media SPAR will be able to quickly access the insights and action steps they need to drive their business forward.”

2024 RTIH INNOVATION AWARDS

Customer experiences were a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last night’s gathering.