Just Eat connects with Netflix UK to offer Squid Game Season 2 inspired Korean menu and challenge to customers

Just Eat has announced a partnership with Netflix UK involving the return of Squid Game for season two.

In a LinkedIn post, the company said: "Together, we’re bringing fans an epic fusion of food, fun, and the high stakes drama that has made Squid Game a global phenomenon.”

“From Boxing Day, fans across the UK can dive into a bespoke Korean inspired menu, available exclusively on the Just Eat app from over 90 locations. It’s the perfect way to elevate your viewing experience while indulging in reimagined classics crafted for the ultimate binge session."

"But the fun doesn’t stop there. With every order on Just Eat, customers are invited to play EliminATE, our thrilling Squid Game inspired challenge. Using motion tracking and facial detection, the game dares players to survive their meal without getting caught under Young-hee’s watch. One lucky winner could walk away with £10k, but one wrong move, and it’s game over.”

Andrew Cocker, Marketing Director UK&I, commented: "We’re excited to partner with Netflix for one of the most hotly anticipated launches of the year, Squid Game 2.”

“Our teams have worked closely together, to ensure the magic of the Squid Game IP, comes to life in an authentic way for our customers, partners, couriers and brand. We’re particularly excited to launch a brand new culinary experience that allows fans to ‘level up’ up their connection with the series."

2024 RTIH INNOVATION AWARDS

Rapid delivery was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last month’s gathering.