Prada and Miu Miu make history as first brands to launch new handbags category on Snap’s Bitmojis

Snapchatters can now personalise their Bitmoji with handbags from Prada and Miu Miu, including Prada’s Small Galleria Bag in Saffiano Leather and Miu Miu’s Wander Bag, favourites among Gen Z.

Additional fashion looks like Prada’s Cashmere Cardigan and Re-Nylon Baseball Cap and Mix Miu’s Chino Mini Skirt and cropped knitwear are also available for the Bitmoji experience.

In this first to market partnership, Snapchatters can showcase their Prada and Miu Miu handbags throughout the app, from their Snap Profile and Lenses to the Snap Map, Stickers, and more.

In a LinkedIn post, Geoffrey Perez, Global Head of Luxury at Snap, said: “This collaboration marks another milestone in our innovative journey with Prada Group. From pioneering the first ever Bag Try-On AR Lens with Prada in 2021 to creative Try-On AR Lenses with Miu Miu, we continue to push boundaries at the intersection of physical and digital worlds. Get ready to unlock and carry style everywhere!”

2024 RTIH INNOVATION AWARDS

The intersection of physical and digital worlds was a key focus area for the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended our 21st November gathering.