Online running retailer SportsShoes.com announces affiliate marketing partnership with Visualsoft

UK online running shoes, running clothing and outdoor gear retailer SportsShoes.com has announced a new partnership with Visualsoft.

Established in 1982, the venture offers customers more than 17,000 products from 150 global running and outdoor brands. It is seeking to elevate its affiliate marketing with Visualsoft, being very aware of the role of influencers, content and authenticity to leverage new customers and grow loyalty.

Dan Cartner, Head of Marketing at SportsShoes.com, says: “I wanted a partnership, not just a vendor, and Visualsoft have already impressed us with their industry knowledge and customer service.”

“As a large retailer, we can’t afford a long integration period, and Visualsoft have been completely seamless, ensuring minimal impact.”

“Their approach is very much aligned with our vision and growth strategy, and we look forward to working together to develop our brand, grow our incremental customer base and improve loyalty.”

Antony Hoyland, VP of Business Development at Visualsoft, says: "We are thrilled to announce our partnership with SportsShoes.com, the UK’s number one online running retailer, marking a significant step forward in our mission to innovate and elevate the e-commerce landscape.”

“This collaboration leverages our cutting-edge affiliate marketing strategies with SportsShoes.com’s renowned expertise in the running retail sector and we’re looking forward to growing its footprint (pardon the pun), helping them reach more athletes and fitness enthusiasts.”

As well as the UK market, SportsShoes.com has a presence in Europe, and Visualsoft will be working continent wide to accelerate growth in emerging markets.