Retail and technology veterans Steven Koch and Chris Minas launch Agency 72

Steven Koch and Chris Minas have launched a new London-based digital agency.

Agency 72 aims to enhance connections between brands and consumers, merge the digital and physical world and help brands to engage with customers via immersive, innovative and meaningful experiences, using the most recent technologies.

Clients who have so far signed up include Nestle, Haribo and TKMaxx. 

Since 1998, Minas lays claim to many UK and global first solutions for startuup and global brands.

Winning over 60+ industry awards including a Cannes Lion award, as founder of Nimbletank, a mobile agency, he has 20+ years of technology innovation experience as a CTO.

In addition, Koch (pictured below) has over 15+ years of experience in consumer retail marketing, as the founder and CEO of Play Retail, a customer experience agency specialising in creating holistic customer journeys from in-store to online, in both the domestic and travel retail sectors.

Koch says “We are enormously excited about the partnership and launch of Agency 72.”

“Our collective vision will allow us to extend our services through the digital landscape across physical retail, online e-commerce, social and apps. We are looking forward to the new relationships and exciting projects 2024 (and beyond!) will bring".

Minas says “It’s been an exciting start to the year with some of the world’s most prestigious brands already working with us to change their future. Notably, some of the brands already working with the agency are Nestle, Haribo and TK Maxx (to name a few).”

“As a next gen digital agency, we are redefining consumer engagement using the latest technologies to create unique digital products for brands, retailers and consumers.”

“We create personalised brand and consumer experiences via impactful creative experiences combined with the integration of AI, ChatGT 4.0 and Web3 technologies.”

“Our combined expertise will deliver smarter, data driven and personalised digital brand consumer experiences – seamlessly integrating digital experiences, tools and apps within physical retail environments and online.”