Finnish B2B distribution platform Droppe announces seed funding round and focuses on next stage of its journey

Droppe, a Finnish company focused on the B2B distribution space, has announced the closing of a Euro 3.9 million seed funding round.

This was led by European early stage venture capital firm OpenOcean.

Miki Kuusi, Wolt’s Co-Founder, Ilkka Paananen, Supercell’s Co-Founder, Robert Gentz, Zalando’s Co-Founder and Marianne Vikkula, Wolt’s COO, also took part via Illusian Ventures, along with Lifeline Ventures, Droppe’s previous investor.

Droppe’s Source-to-Order platform promises businesses an easy way to source, order and manage supplies, such as safety, paper, workwear and packaging supplies for their operations. 

At the same time, enabling suppliers to serve and ship directly to customers at scale, it eliminates the need for intermediary storage, repackaging, and additional logistics when moving products from brands to businesses. 

The aim is to create shorter, more sustainable European supply chains, helping businesses achieve their sustainability goals.

“We are in an exciting phase, both market and company wise. With increased technology adoption and Millennials stepping into buyer roles, the landscape of business purchasing decisions is changing,” says Johannes Salmisaari, Droppe’s CEO and Co-Founder. 

“The culture is moving away from transactions with salespersons via physical visits, emails and calls towards digital experiences that streamline purchase decisions and enhance the collaborative management and coordination of recurring orders.”

With the new funding, Droppe plans to further develop its platform so that suppliers can meet the online expectations of their B2B customers. It is also looking to recruit new commercial talent across its offices in Helsinki and Cologne to serve its growing European customer base. 

“The funding will support us in expanding our database of suppliers, products, and their associated technical product and standard data. This will help buyers source and order more efficiently and objectively,” says Henrik Helenius, Droppe’s Co-Founder. 

“Furthermore, Droppe will put even more focus on supporting operations and procurement teams across Europe to help them manage purchasing of their operations supplies, providing them with greater control over their operations. We’ve seen the need for a platform like this and are excited to expand our offering.”

Founded in 2020, Droppe serves over 1,500 companies across Europe, with its largest markets being in the Nordics and DACH region.

In addition, 150+ European brands specialising in safety, workwear, paper and packaging products have adopted the Source-to-Order platform as they look to tap in to the growing online market and expand into new markets.

“Through its platform, Droppe provides buyers with the easiest way to source, order, and manage the products their operations rely on,” says OpenOcean’s General Partner Tom Henriksson.

“For brands, it offers more than just an online distribution channel. It provides a scalable order management system and a powerful data engine that delivers actionable insights on matching demand with supply, helping brands understand how to expand their market share and enter new markets across Europe, putting them back in the driver's seat of their success.”

“Droppe’s strong founders have shown their ability to develop a compelling online product that can serve both small and large businesses in Europe. We are proud to support Johannes and Henrik in the next phase of their journey.”