Asos CTO Clifford Cohen departs fast fashion giant for new challenge in renewable energy sector

Clifford Cohen has departed Asos where he held the position of Chief Technology Officer.

In a LinkedIn post, he said: “After nine amazing years I have made the difficult decision to leave Asos and move onto my next challenge.”

“It has been an absolute pleasure and honour to lead the Tech team and I couldn’t be prouder of the team we have today and what we have achieved.”

He added: “I would like to thank my entire technology team, past and present. I would also like to thank Jose Antonio Ramos (CEO), Nick Beighton (former CEO) and Nick Robertson (Co-founder) for all their support and friendship over the years.”

“I will be starting a new and exciting challenge in the renewable energy sector at the start of August.”

Asos did not respond to our request for information on Cohen's replacement as CTO.

PR showroom

Asos has announced the reopening of its PR showroom at its London HQ.

Following an extensive design renovation, this is now a dedicated multifunctional space that enables Asos to create content, hold intimate activations and events for the retailer and its brand partners, and host talent.

Asos says that the re-design is part of its strategy to “generate brand heat and develop stronger connections with its community of customers and talent through great fashion and engaging content”.

The PR Showroom launches with a two-day event, attended by over 100 influencers, talent, and fashion industry leaders. Influencers took centre stage during the opening day, with key Face + Body partner brands, including Charlotte Tilbury, Dyson, Sunday Riley, and Ruuby Nails, offering guests express treatments.

On day two, Asos is offering exclusive previews of its autumn/winter collection alongside a seasonal gifting suite. The day culminates in an evening reception DJed by Asos Insider Alby Doyle and Foundation FM DJ Goldie Quaker.

Asos and brand partners will also use the showroom to create content for their channels and support collaboration.

“Our revamped showroom brings together fashion, content, and talent as only Asos can,” says Amy Norris, Head of Social, PR, and Talent at Asos.

“This new space creates opportunities for us – and our brand partners – to showcase the very best of Asos to our community."