North and South: Dr. Christian Bock focuses on shaping the future of shopping as he heads to Aldi Süd

Dr. Christian Bock is joining Aldi Süd in August where, he says in a LinkedIn post, he is “looking forward to taking the customer experience and shopping experience to the next level together with my new colleagues”.

He was previously at Aldi Nord where he held the position of Team Lead Store Computer Vision.

He took on that role earlier this year, having previously been Team Lead Self-Service Checkout & Cashless Payment at the retailer.

In a LinkedIn post, Bock said: “The focus is on the strategic and innovative orientation in connection with technology and business.”

“The aim is to continue to position Aldi Süd as an innovative and future oriented market leader and to offer customers a unique and unforgettable shopping experience. I and we will give everything together for this.”

He added: “I am convinced that we can achieve an enormous amount through close cooperation and the joint use of state-of-the-art technologies and the maximum business focus in combination with the best possible processes.”

“I am looking forward to the new challenges and the exciting task of shaping the future of shopping together with the new colleagues at Aldi Süd.”

New job title TBC.

ALDI SHOP & GO STORE

At the tail end of last year, Aldi Nord redesigned its Trigo and shopreme powered Aldi Shop & Go store in the Dutch city of Utrecht.

Bock commented at the time: “We are delighted to announce that we have taken another significant step towards an innovative and forward looking development, both technologically and business wise.”

“Our team takes immense pride in the redesign of our test store in Utrecht. Over the past year and a half, we've learned a great deal collaboratively with our customers, and it fills us with pride to incorporate these insights directly into the store's transformation.”

He added: “We are particularly excited to share that we have made the store even more appealing in accordance with our customers’ preferences.”

“Through the harmonisation of computer vision and artificial intelligence, not only has the product assortment been subtly repositioned, but we have also revolutionised the checkout process.”

“This groundbreaking integration of technologies allows us to embark on entirely new paths, fundamentally enhancing the shopping experience from product selection to payment.”