Mint Velvet taps Patchworks iPaaS solution to seamlessly connect essential systems in its technology stack

Mint Velvet has gone live on Patchworks’ e-commerce integration platform.

In a LinkedIn post, Jim Herbert, CEO at Patchworks, said: “This integration is a testament to the power and flexibility of our iPaaS solution, seamlessly connecting some of the most essential systems in their tech stack.”

He added: “This integration is an enterprise grade integration layer that connects NetSuite, Shopify, Retail Assist Merret, Givex, Centric Software and our MACH Alliance partners Cloudinary and Bloomreach.”

“By bringing these platforms together, Mint Velvet can now enjoy streamlined operations, enhanced data flow, and a more connected digital ecosystem.”

Gresham House Ventures

Earlier this year, Gresham House Ventures made a follow-on investment of £1.75 million into Patchworks.

Taking the form of a convertible loan note, this was Gresham House Ventures’ fourth investment in Patchworks.

Forming part of a £2 million round, it brought the former’s total funding to £10.5 million since its first injection of capital in July 2021. 

Led by Grant Paul-Florence from Gresham House Ventures, the investment is being used to drive innovation and new features in the business’s platform, which has been adopted by e-commerce businesses including Huel, Gymshark and Lounge Underwear, and to support its expansion internationally.

Paul-Florence said: “We have continued to be impressed by Patchworks’ management team and the business’s sustained growth in recent years.”

“Our previous investments have supported Patchworks in broadening its product offering and expanding its client base, so we are excited to see the business go from strength to strength with this additional funding as it develops its software platform further this year.”

Herbert said: “Our relationship with Gresham House Ventures has already played a significant role in driving our recent success.”

“This latest investment positions Patchworks for even stronger growth in 2024, with our platform becoming increasingly established as the most effective solution on the market to seamlessly integrate complex systems with minimal effort.”

2024 RTIH INNOVATION AWARDS

E-commerce is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.