San Francisco 49ers and Levi’s Stadium stump up $200m for new venue features including Zippin powered concessions

New Zippin checkout-free concessions are part of a $200 million investment project at Levi’s Stadium, home of the National Football League's San Francisco 49ers.

This follows the stadium’s ten-year anniversary and comes in preparation for 2026, when it will become the first venue in history to host a FIFA World Cup and Super Bowl in the same year.

On the main concourse, frictionless concession stands will provide an alternative, cashierless way for fans to obtain basic food and beverage.

“Together, with our 49ers Faithful fans, members and corporate and event partners, we have collectively made Levi’s Stadium a world class sports and entertainment destination,” says Brent Schoeb, 49ers Chief Revenue and Marketing Officer.

“Throughout our first decade at Levi’s Stadium, we have cultivated an award winning experience. As we embark on the next decade of 49ers games, Super Bowl 60, FIFA World Cup, concerts and other events, we will continue investing in the fan experience.”

Dallas Cowboys

AT&T Stadium, home to NFL team the Dallas Cowboys, has launched Zippin’s checkout-free technology at its venue.

The announcement was made last week by Legends Hospitality as part of its unveiling of new food and beverage options for the 2024-2025 season.  

Shoppers cam use a credit card or mobile wallet to enter the store, grab what they want, and leave. Zippin’s AI powered platform identifies purchases and automatically bills shoppers for what they take as they exit.

“We’re proud to collaborate with industry leaders like Legends Hospitality who recognise that great food and beverage options are only part of the overall concessions experience,” says Krishna Motukuri, Co-founder and CEO at Zippin.

“Empowering fans to purchase great food without long lines enhances the gameday experience for fans and helps operators serve more guests in less time.” 

After a soft launch earlier this year, the Zippin powered store is now open in the upper concourse, section 450. 

2024 RTIH INNOVATION AWARDS

Checkout-free stores are a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.