Logistics and e-commerce veteran Cynthia LaRue joins Parcelhero as Chief Revenue Officer

Cynthia LaRue has joined Parcelhero, a UK logistics comparison group, as its first Chief Revenue Officer (CRO), bringing years of industry knowledge from leadership roles at companies such as ShipStation and ShipMonk. 

She has also held P&L focused roles at a number of Fortune 500 organisations, driving digital e-commerce strategy at The Home Depot and leading brand and financial success for the M&M’s chocolate brand at Mars.

Her appointment comes as the firm prepares to launch Parcelhero Pro, an end-to-end shipping and fulfilment platform.

“Cynthia is a hugely talented and experienced executive. Her expertise in scaling revenue operations and fostering customer centric growth will be pivotal in shaping our future and enhancing our service offerings across our portfolio of products,” says Roger Sumner Rivers, the founder and CEO at Parcelhero.

“As our first Chief Revenue Officer, Cynthia will own the entire revenue organisation, unifying sales, marketing, customer success and revenue operations. Her unique background provides her with an overall understanding of the merchant's journey - from global brand demands to the operational efficiency required for fulfilment. That makes her perfectly fitted to this new role. I can’t wait to write the next chapter together – and truly couldn’t imagine a better person to help lead it.”

“I am truly excited to be joining the Parcelhero Group at such an exciting time in its history,” says LaRue. “I will be directing the commercial growth strategy for the company's four powerful brands: Parcelhero.com, Parcelcompare.com, DeliverPlus.co.uk and the upcoming B2B SaaS platform, Parcelhero Pro.”

“Parcelhero Pro is a cutting-edge shipping and fulfilment solution designed to empower DTC (direct-to-consumer) e-commerce merchants across the UK and the USA. I will be spearheading its launch and growth. I look forward to working with everyone at Parcelhero in building high performing, collaborative revenue teams, focused on innovation and an exceptional customer experience.”

2025 RTIH INNOVATION AWARDS

E-commerce will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced last week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.