Luxury fashion retailer Breuninger enlists Topsort to upgrade existing retail media infrastructure

Topsort, an AI and auction-based retail media infrastructure company, has announced a partnership with luxury European fashion and lifestyle retailer E. Breuninger.

Breuninger operates 13 department stores across Germany and Luxembourg, as well as an e-commerce business serving multiple European countries.

It is now running its retail media operations using Topsort’s sponsored listings and banner ads.

“Partnering with Breuninger underscores our ability to meet the highest expectations of global retail media, where brand safety, customer experience, and innovation must come together seamlessly,” says Regina Ye, CEO and Co-founder at Topsort.

“This collaboration sets a new benchmark for how luxury retailers can unlock revenue while delivering meaningful, relevant experiences for their shoppers and brand partners.”

“Together with Topsort we strive to become the leading destination for premium and luxury retail media in the German speaking regions. Leveraging our first party data for endemic and non-endemic brands, in combination with our omnichannel capabilities, we want to position ourselves as a partner for brand building,” says Daniel Grafe, Director Retail Media & Brand Cooperations at Breuninger.

2025 RTIH INNOVATION AWARDS

Retail media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced last week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.