Former DotDigital exec Phil Draper becomes CEO at lifecycle engagement firm SALESmanago

SALESmanago, an AI powered lifecycle engagement platform, has announced the appointment of Phil Draper as its new Chief Executive Officer.

Draper will lead the company’s international expansion and growth in Poland, where it was founded. He will also drive the development of its AI capabilities.

Most recently, he led DotDigital’s EMEA division comprising of all commercial, marketing and professional service teams.

“SALESmanago has built a strong foundation through strategic expansion and I’m joining at a time when we can accelerate that momentum locally and globally, helping brands not only engage and convert customers more effectively but also turn every interaction into real business value,” says Draper.

“My focus will be on driving growth, expanding AI capabilities, and ensuring that every customer touchpoint delivers measurable impact - ultimately redefining what businesses can achieve with data-driven engagement.”

Mark Deed, Investment Director at Perwyn, says: “SALESmanago is an established leader in AI powered customer engagement, processing over 12 billion customer interactions every day from more than 160 million consumers.”

“Phil brings vast experience in scaling international SaaS businesses and driving commercial excellence, well positioning him to lead the next phase of strategic growth. Under his leadership, the company will continue expanding its local and global footprint, enhancing its AI capabilities, and reinforcing its position as a market-defining platform.”

John Messamore, Co-Founder and Managing Partner of SilverTree Equity, comments: “SALESmanago has a tremendous scale and data advantage, optimising 2 billion sessions of daily web traffic and helping drive more than €10 billion in annual GMV.”

“In recent weeks, the company launched game-changing agentic AI capabilities that harness its huge proprietary dataset to drive customer outcomes in ways that were not possible even a few months ago. Phil is an exceptional leader with a winning vision to allow customers to effortlessly unlock value from our next generation AI capabilities.”

Brian Plackis Cheng, who has led SALESmanago since April 2024 and guided the company through the acquisitions of Leadoo and Thulium, will depart the company following a transition period.

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