Football first for PayPal as it inks multi-year digital partner deal with Premier League giants Liverpool FC
Liverpool FC has brought in PayPal as the football club’s official digital payments partner in a new global, multi-year deal.
This marks PayPal’s first ever collaboration with a Premier League club. The tie up will include PayPal+, the company’s new loyalty programme, where fans can earn reward points when using PayPal for matchday purchases.
PayPal, which is already available as a payment option across LFC’s digital platforms, will also become the club’s preferred digital payment method.
It will now be featured more prominently on checkout and payment screens across the club’s e-commerce and All Red platforms. Its branding will also appear at Anfield and St Helens Stadium during matches.
The pair will collaborate on initiatives that aim to elevate the profile of Liverpool FC Women and expand grassroots football programmes through LFC Foundation, helping to nurture the next generation of talent and grow the game at all levels.
Ben Latty, Chief Commercial Officer at Liverpool FC, says: “PayPal is one of the most recognised and trusted names in digital payments and we’re delighted to welcome them to the LFC family. Their expertise in providing fast, secure and flexible transactions makes them the ideal partner to help us elevate the experience for supporters worldwide.”
“This partnership is an exciting step forward in our commitment to innovation, ensuring fans can engage with the club in a seamless and secure way. PayPal’s dedication to supporting women’s football and grassroots development also aligns perfectly with our values and future focus, making this collaboration even more meaningful.”
Geoff Seeley, Chief Marketing Officer at PayPal, says: “Our global collaboration with LFC reinforces our relationship with sports fans everywhere, building on our world-class professional and collegiate sports partnerships around the world.”
“We're offering customers a seamless and flexible experience that rewards them for doing something they love, whether buying the new kit or grabbing a pint at the match and settling up with friends later. PayPal is the smarter way to pay for LFC and sports fans globally.”
2025 RTIH INNOVATION AWARDS
Payments were a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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