Åhléns teams with TrusTrace on supply chain sustainability, risk management, and compliance

TrusTrace has announced a partnership with Swedish retail brand Åhléns that aims to enhance traceability, improve sustainability risk management, and streamline compliance across its value chain.

“We look forward to sharpening our sustainability work even further with this collaboration,” says Nina Vikkula, Head of Sustainability at Åhléns. “This partnership gives us a clearer picture of our impact, helps us understand and manage our risks, and strengthens our ability to make informed decisions for a more sustainable business.”

TrusTrace’s AI integrated traceability platform will support Åhléns in mapping and analysing sustainability data across multiple tiers of the supply chain, with the goal of enabling a more structured, scalable, and data driven approach to due diligence and regulatory compliance.

“Åhléns’ commitment to deepening its sustainability practices signals an important shift toward data-backed accountability in the retail industry,” says Shameek Ghosh, CEO and Co-Founder at TrusTrace.

“Our platform will enable Åhléns to centralise supplier data, enhance visibility, and proactively manage risks as regulations evolve. We’re proud to support Åhléns on this journey and help future-proof their sustainability and compliance efforts.”

 RTIH AI in Retail Awards

RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by 3D Cloud and EdTech Innovation Hub.

This is now open for entries. Deadline for submissions is Friday, 5th December. It’s free to enter and you can do so across multiple categories.

Check out categories and entry forms here.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.