Lush works with Talon.One on launch of 'truly omnichannel' app-based rewards programme
British cosmetics retailer Lush has gone live with a new rewards club offering. It worked with Talon.One to bring this to market.
Customers can download its app, earn points when they shop with Lush and unlock rewards. They will also get first access to shop new product launches on the app.
It will also be possible to get rewarded for each item of eligible plastic packaging they return to stores.
In a LinkedIn post, Taniya De Abrew, Global Head of Digital Marketing & Programmes at Lush, said: “The Lush Rewards Programme has officially launched in the UK and key markets. It has taken over three years of work and a significant collaborative effort from teams across the business to bring it to life.”
She added: “I first met Nindi Kalsi and the Talon.One team at Braze Forge London in 2022, who helped us finally build a truly omnichannel solution - with our app at the centre of the experience. Our customers have been asking for a rewards programme for decades, and I couldn’t be prouder to see it live today. A huge thank you to the Lush teams who have and are continuing to launch this worldwide
2025 RTIH INNOVATION AWARDS
Customer loyalty was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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