Arsenal Football Club inks payments partner deal with buy now pay later specialist Zilch
Zilch has announced a multi-year global agreement with Premier League giants Arsenal.
Financial terms of the tie up have not been disclosed.
The buy now pay later firm’s first foray into sports, this spans both men’s and women’s teams, and will make available its range of payment options to Arsenal supporters. The agreement will also offer the club’s supporters new and exclusive benefits every time they spend with Zilch.
To kick off the tie up, the first 1,000 supporters to purchase an Arsenal product through the club’s online shop after 12pm today will each receive £50 off when spending £50 or more.
People will also be able to get up to 10% off Arsenal in-store at flagship retail space, the Armoury, and have opportunities to win free tickets to every home game, access to exclusive merchandise drops, premium hospitality, meet players and take part in stadium tours.
Philip Belamant, CEO and Co-Founder at Zilch, which launched in 2020 and recently raised $176.7 million in debt and equity, says: “We have spent the past five years building a customer base of over five million highly engaged users - and we’ve done so organically through the strength of our proposition.”
“We are hugely excited as we now embark on our first brand partnership with one of the most recognisable brands in the world, Arsenal. The club has a hugely engaged supporter base, and at a time when sports brands are looking at partners to help bring supporters closer to them and deepen the supporter experience, this partnership aligns perfectly.”
“It is a monumental partnership that sees us not only provide a range of ways to pay for Arsenal supporters, but will strengthen their passion for the team they love even more.”
Juliet Slot, Chief Commercial Officer at Arsenal Football Club, says: “We are delighted to welcome Zilch to our family as a new partner. It is a new and exciting proposition with an industry leading brand that will put our supporters at the heart of everything we want to achieve together.”
“Its support and investment will help drive our ambition to win major trophies, and we’re looking forward to bringing new ways for our global Arsenal family to feel even closer to the club.”
2025 RTIH INNOVATION AWARDS
Payments was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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