Ocean Outdoor UK bags DOOH tie up deal for Landsec’s Gunwharf Quays retail outlet centre
Landsec has appointed Ocean Outdoor UK as its exclusive digital out of home (DOOH) media partner for Gunwharf Quays, a Portsmouth-based retail and leisure outlet centre.
Spanning 330,000 square feet, Gunwharf Quays ranks among the UK’s top three outlets, accommodating more than 90 brands with a 67% premium retail mix, including BOSS, Guess and Kurt Geiger. The centre attracts upwards of 7.3 million shoppers with a spend potential of £321 million (source: CACI 2025).
The first DOOH location is an external large format portrait screen measuring 5.76 metres x 3.84 metres which sits in an elevated position overlooking City Quay Square with uninterrupted views across the square and beyond. The space below is also available for experiential activations and brand sampling.
Proximity retailers are L’Occitane, Molton Brown, Nike, Boots, Le Creuset and Swarovski. The screen will deliver 290,000 impacts per fortnight (proxy number, source: ROUTE).
It launched on Monday with the Royal Navy’s 2025 Christmas advert, Silent Night: On the Frontline. The film draws directly on the experiences of HMS Diamond during her 2023 deployment in the Red Sea, using both recreated scenes and operational footage shot during a real drone interception.
Nick Shaw, Ocean Outdoor UK incoming CEO, says: “Ocean ends the year with a fantastic new contract and a massive last minute opportunity for brands to tap into audiences at the busiest time of the year. Gunwharf Quays is a welcome addition to our portfolio as we continue to invest in quality DOOH locations across the south coast region.”
Mark Hodgson, Landsec’s Senior Commercial Media Development Manager, says: “One of the unique selling points of Gunwharf Quays is its consistent all year round footfall. The inclusion of premium DOOH forms part of our ongoing investment programme to create a best in class visitor experience.”
Ocean also manages the DOOH contract for Piccadilly Lights in London on behalf of Landsec which was extended earlier this year.
2025 RTIH INNOVATION AWARDS
DOOH was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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