Sitoo reports inclusion within Gartner's 2025 Market Guide for Unified Commerce Platforms

Sitoo, a unified commerce platform powering PoS for fashion and lifestyle retailers, has once again been recognised by Gartner in the 2025 Market Guide for Unified Commerce Platforms Anchored by AI Enabled PoS for Tier 2 Retailers.

It has been named as a Representative Vendor.

The 2025 Market Guide explores how the unified commerce landscape is undergoing rapid transformation and AI is becoming the cornerstone of next-generation PoS systems; driving associate enablement, personalised customer interactions, and operational excellence through predictive capabilities and more.

The 2025 Market Guide states: “The platforms facilitate seamless, personalised, and touchless shopping journeys, which are crucial for meeting evolving customer expectations and differentiating brands in competitive landscapes.”

“They empower store associates with mobile centric tools and consolidated user interfaces, sometimes referred to as “superapps,” that streamline tasks and provide a “single pane of glass” for real-time data and insights across channels, thereby enhancing productivity and the customer experience.”

“Key outcomes include increased sales growth through unified data models, accelerated PoS implementation, and improved data quality by maintaining a single source of truth for sales, product, and customer information.”

The research also underlines a major architectural shift - from PoS as a single central system to one of several modular, extensible nodes within a composable ecosystem.  Cloud native and mobile first platforms built on MACH (Microservices, API first, Cloud native, Headless) principles now enable retailers to innovate faster, scale smarter, and deliver truly unified experiences across every touchpoint.

Gartner advises retailers to view PoS upgrades as a strategic opportunity to modernise store infrastructure - building in AI capabilities that enhance agility, intelligence, and the in-store experience. It says that the reasons for initiating change include the high cost of current solutions, slow speed to market for innovation, and limitations in scale. 

Gartner comments: “Many of these challenges are being addressed through the adoption of MACH architecture. Yet, despite the proven advantages, many retailers still underestimate the value of a composable approach - often believing that transitioning to modern architecture is costly or time-consuming. In reality, this shift represents a strategic opportunity to modernise, accelerate innovation, and future-proof retail operations.”

“As a certified member of the MACH Alliance, we believe that Sitoo stands apart from many other recognised vendors, demonstrating a verified commitment to openness, interoperability, and genuine composable technology built for the next generation of retail.”

The report also states these solutions address the challenge of disparate systems by providing a centralised platform built on open architecture, which allows for real-time or near-real-time integration with various existing systems (like ERP, CRM, OMS) through bi-directional APIs and webhooks.  

In addition, the 2025 Market Guide highlights the importance of choosing cloud native PoS solutions with proven resilience, robust data security, and reliable disaster recovery to ensure business continuity in a fast-changing retail landscape.

Jens Levin, Co-Founder and CEO at Sitoo, says: “For us, being recognised again by Gartner is a powerful validation of our vision and the incredible work of our team and customers. Retail is evolving faster than ever - and we believe the future belongs to retailers who embrace flexibility, intelligence, and innovation.”

“Our mission has always been to give retailers and store teams the tools they need to create flowing, unified experiences that connect every corner of retail and make shopping hassle-free and stress free. We believe this recognition is another step forward on that journey.”

RTIH AI in Retail Awards

RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by VenHub Global, 3D Cloud and EdTech Innovation Hub.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.