The Fragrance Shop embraces AI powered retail technology across its stores

The Fragrance Shop has announced that it is now using AI powered retail technology.

Berni Hawkins Rusby, who is the Growth Officer and Chief of Strategy, says that the technology is being used across every store. The retailer carried out a pilot and has seen how YOOBIC is not only able to simplify its operation, but also strengthen it, which is proving to be very exciting for the future of the chain’s stores.

More Retailers are Using YOOBIC Retail Technology

As time goes on, more and more stores are using YOOBIC’s UK retail technology. The company's software is now used by 350 companies, with two million users across 80 countries. The technology is essentially an AI powered digital platform that allows employees to engage in better task management, communication, and mobile learning.

Businesses can empower their operation by ensuring that tasks get done, and customer experiences can also be improved. Any tasks can be digitised, and real-time analytics can also be accessed, which makes sure that brand standards are met while also reducing the total workload for managers. By using YOOBIC, The Fragrance Shop hopes that it can take its store to the next level, while also patching any inefficiency along the way.

The YOOBIC App Supports Live Video

The YOOBIC app also supports live video. Employees can go live to frontline teams with the click of a button, which is a useful feature. Product demonstrations can also be carried out before the product reaches the team, allowing for greater efficiency across the whole chain.

As time goes on, we are seeing more and more retail stores embrace live streaming as well. Walmart and Sephora are the latest companies to adopt livestream shopping, showing that the desire for live content and features that support it is very much there.

Interestingly, live content is on the rise across other verticals as well. Live cook-alongs from chefs like Gordon Ramsay are a huge hit on platforms like YouTube, especially during the festive season. Not only is live content a good way to increase engagement, but it also allows complex workflows, or steps to be followed both instantly and visually.

Even in gaming, we are seeing more and more live content. Live casino betting UK games, like roulette, connect you with a real dealer in a casino setting. Not only does this allow for more immersion, but it also allows for instant interactivity, without delay or the need for complex technology.

Examples like this, and the other examples listed above, show how it's not only possible to bridge the gap between people who may live across the world, but also to provide more experiences that facilitate user interaction.

In the world of retail, this is proving to be especially useful, as now frontline teams can have direct live contact with managers who may live across the country, as well as superiors who may have otherwise been unreachable.

Not only does this speed up the chain of efficiency, but it also improves the customer experience, something that The Fragrance Shop has always put a key focus on.

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