Including HubBox and Algori: ten retail tech funding rounds you need to know about

RTIH rounds up ten retail tech ventures who have recently secured significant investments in their businesses, including an automation platform that gives teams an AI workforce for their day-to-day operations, a specialist in extracting and structuring complex data from documents, and a search and discovery engine for products.

1. HubBox

HubBox, a London-based firm that provides software for retailers to offer pickup points and lockers as a shipping option, has secured a £6 million investment led by Puma Growth Partners.

In a LinkedIn post, Ben Leslie, Growth Investor at Puma Growth Partners, said: “We have a track record of backing successful consumer brands and scaling technology platforms. We have always looked for opportunities to leverage our experience in either space to support an investment in the other.”

“However until recently we could never find the right fit…and then like London buses two fantastic opportunities come along at once (or a few months apart anyway!). Hot on the heels of our investment in Yaso, I am delighted to announce we have led a £6 million investment into HubBox.”

He added: “HubBox is tackling one of retail’s biggest headaches: failed home deliveries and the growing demand for convenient alternatives. Their technology integrates seamlessly at checkout, giving shoppers the option to collect parcels from local pickup points - saving time, reducing costs for retailers, and supporting sustainability goals.”

“We have seen first hand how increased delivery options leads to higher conversion, a better delivery experience leads to improved retention and how important it is for retailers to focus on margin with logistics cost spiralling. Our ability to leverage our knowledge of consumer metrics made this investment in a technology platform a no brainer.”

2. Topsort

AI and auction-based retail media infrastructure company Topsort has announced an undisclosed investment from W23, a venture capital fund backed by grocery retailers, Tesco (UK, ROI, Europe), Ahold Delhaize (US, Europe, Indonesia), Woolworths Group (Australia, New Zealand), Empire Company/Sobeys (Canada) and Shoprite Group (Africa).

“Topsort addresses a key opportunity in the rapidly growing retail media landscape: simplifying advertising to unlock the potential of the vast long-tail advertiser segment,” says Ingrid Maes, CEO and CIO at W23 Global.

“Their innovative bidless auction technology empowers retailers to expand their media networks, while offering more sellers the chance to effectively reach relevant customers.”

“Retail media is entering its AI and scale era, where retailers, marketplaces, brands, and agencies can finally operate in one standardised, transparent, and AI powered ecosystem,” says Regina Ye, Co-Founder and CEO at Topsort.

"Being backed by W23 Global, comprising five of the world’s leading grocery retailers - Tesco, Ahold Delhaize, Woolworths Group, Empire Company/Sobeys, and Shoprite Group - strengthens our mission to accelerate a more unified, transparent, and innovation driven retail media ecosystem across the entire grocery sector."

3. Onton

Onton, a search and discovery engine for products, has raised $7.5 million in seed funding led by Footwork with participation from Liquid 2, Parable Ventures, 43 and others, bringing its total funding to approximately $10 million.

The company will use the capital to expand its product, scale its team, and grow its global footprint.

“We are building the future of decision making online,” says Zach Hudson, CEO and Co-Founder at Onton.

“People deserve a way to shop that feels intelligent, transparent, and effortless. Onton is designed to remove the friction that slows everyone down and to give users absolute confidence in their choices.”

Onton allows users to search with natural language, images, or both. It aggregates information from across the web into a single product listing so people do not have to bounce across various sites to feel confident in what they choose.

With new tools like Imagine and Surfaces, users can dream up the pieces they want and instantly see shoppable versions of those ideas.

Onton claims that it is delivering a conversion rate three times higher than the industry benchmark and over 20% of users are weekly active. It plans to expand beyond home decor and furniture into new categories like apparel and electronics.

4. Anyformat

Anyformat, a generative AI platform specialised in extracting and structuring complex data from documents, reports a €3.3 million seed round led by Kibo Ventures, with follow on participation from 4Founders, Abac Nest Ventures, and Decelera Ventures.

The company has developed projects for the Singapore Government, L'Oréal Group, and IAG Group.

Since raising €520,000 in June 2025, Anyformat has expanded its capabilities beyond traditional document extraction. It now claims to be the only provider that can combine information extracted from a document with a company's proprietary data in real-time.

This enables automated analysis of unstructured documents while cross-referencing data with internal records such as customer databases, policies, product catalogues, or historical information.

"The document intelligence market is entering a new phase driven by generative AI and agentic systems. Anyformat has developed a unique technology that enables companies to automate critical processes while preserving data sovereignty, an essential requirement in Europe.

The founders' vision and talent, combined with the vast potential of AI in a large and growing market, were key factors in our decision to invest," says Javier Torremocha, Co-founder and Managing Partner at Kibo Ventures.

5. Ranketta

Ranketta, a platform helping brands understand and improve their presence in AI search and shopping results, has bagged €1 million in pre-seed funding.

The round was led by Lighthouse Ventures with participation from Gi21 Capital.

Ranketta enables e-commerce and D2C companies to grow their presence across ChatGPT Shopping, Gemini, Perplexity, and Google AI Overviews by showing how both their brand and individual products appear. After two months of operation, the startup says that it is working with 20 European brands and is now preparing for US expansion.

“Coming from the research world, I saw firsthand the lack of visibility that companies have into how AI systems influence what people buy,” says Vojtěch Oravec, CEO and Founder at Ranketta.

“Traditional SEO and analytics no longer show the full picture of how customers discover products, and brands need tools that work across both old and new search channels. Ranketta turns AI shopping into a real acquisition channel that companies can monitor, improve, and grow. Our mission is to ensure every brand can compete fairly in the AI driven discovery landscape.”

6. Duvo

Duvo, an automation platform that gives retail teams an AI workforce for their day-to-day operations, has landed $15 million in seed funding led by Index Ventures, backers of Figma, Revolut and Wiz.

Credo Ventures, Northzone and Puzzle Ventures also participated in the round, along with angels Roy Reznik (co-founder of Wiz), David Singleton (former CTO of Stripe) and Kieran Flanagan (former CMO Zapier).

Co-founded by retail industry veterans, including Tomas Čupr, founder of the European grocery unicorn Rohlik, Duvo can go live in weeks rather than years and works across the tools retailers already use. Business users describe what they want to achieve in natural language, and Duvo’s AI agents execute it end-to-end across systems such as SAP, portals, email, spreadsheets, and modern APIs, with no coding required.

“At Rohlik we saw teams spending hours every day copy-pasting between SAP, supplier portals, email and spreadsheets just to close the books or launch promotions,” says Čupr. “Across the industry, millions of hours of bottom-up, exception-heavy work remain untouched because traditional IT automation takes years and cannot handle the messy reality of retail systems.”

“Duvo is democratising automation: giving every retail team an AI workforce they can deploy in weeks, not years, to finally eliminate the operational bottlenecks holding them back. With this funding, we’re accelerating our product roadmap and bringing assistants to more enterprises worldwide, helping retailers eliminate errors, reclaim time and gain a decisive advantage over competitors still relying on manual processes.”

7. Searchable

Searchable, a London-based startup, has pulled in $4 million at a $40 million valuation, led by early stage venture capital firm Freestyle.

The company says it is on a mission to help brands understand how they’re seen, ranked, and recommended by AI.

“AI is changing marketing faster than Google did,” says founder Chris Donnelly. “We’re no longer optimising for humans. We’re optimising for the platforms that talk to humans.”

Searchable acts as a command centre for LLMs. It tracks how brands appear across ChatGPT, Claude, and Perplexity - revealing whether a product is being surfaced, ignored, or misread - and then helps fix it. The platform rewrites content, improves metadata, and makes it more ‘readable’ to large language models.

Powered by agentic AI, it connects analytics from GA4 and Search Console into an interface where marketers can ask: Which AI models recommend us? or Where am I losing visibility?

8. Citrus-Lime

Citrus-Lime has secured a multi-million-pound investment from BGF.

The UK-based company provides an end-to-end cloud retail solution, focused on independent retailers in the cycling, equestrian, running and outdoor space. Its core product, Cloud POS, is an integrated Point of Sale and e-commerce retail platform.

Neil McQuillan, Founder and CEO at Citrus-Lime, says: “Independent retailers deserve technology that removes friction and unlocks growth, and that’s what Citrus-Lime has been delivering across the globe, since the launch of our product in 2018. With Cloud POS, we bring PoS, payments, e-commerce, stock and customer data together in one connected platform, helping retailers operate with confidence and giving them back time to focus on customers."

“With BGF’s investment, we can accelerate our international expansion, particularly in the US, while continuing to enhance the platform and the support experience that underpins our success. BGF has a strong track record of supporting high growth SaaS businesses, and their partnership equips us to scale in a way that preserves the customer outcomes we’re known for. We are excited about the journey ahead.”

“Citrus-Lime is a standout business with a growing and increasingly international customer base. It is highly scalable and addresses a clear market need, positioning the business for significant growth. We’re backing an experienced leadership team and look forward to supporting Citrus-Lime, as it enters its next phase of expansion," says Josh Bean, Investor at BGF.

9. Tracktile

Canadian AI software company Tracktile has announced a $1.25 million seed investment as it looks to redefine how F&B manufacturing teams interact with software.

The company's AI Operating System acts as a collaborative partner, automating data collection and providing predictive, real-time insights that aim to elevate human decision-making.

Tracktile enables F&B manufacturing teams to digitise production runs, trace materials in real-time, and complete audits or recalls with a single click.

The seed funding round was led by BDC Seed Venture Fund and Island Capital Partners, with participation from Graphite Ventures. The capital injection will enable Tracktile to enhance its AI capabilities, expand its sales team, deepen its footprint across North American food and beverage manufacturers and grow into other complex manufacturing segments.

"Manufacturers need tools that don't just collect data, but guarantee a return on investment," says Jordan Rose, CEO and Co-founder at Tracktile. "This funding allows us to embed deeper intelligence that converts real-time visibility into actionable cost savings, moving the conversation from ‘what may be happening’ to verified, measurable outcomes and slashing manual data entry across the plant."

10. Algori

Algori, a purchase and behavioural data platform built for the FMCG industry, has secured €3.6 million in additional growth capital.

The round attracted new investors including Red Bull Ventures, Tech Transfer Agrifood (Clave capital), Co-Invest Capital, AttaPoll, and Firstpick, and also saw participation from existing backers Shilling, Flashpoint, and Change Ventures.

The company’s investor base also includes Jared Schrieber, co-founder of InfoScout and former Numerator board member, who led Numerator to its $1.5 billion acquisition by Kantar.

The funding will support Algori’s planned European and Latin American expansion. It will also bolster its shopper panel capabilities and accelerate development of new AI enabled insights solutions.

Andrius Juozapaitis, Co-founder and CEO at Algori, says: “The shopper panel industry is undergoing a structural shift. Manufacturers and retailers want more granular data delivered faster, and traditional panels simply cannot do that at the depth required.”

“Our approach diverges by combining artificial intelligence technology, scale, and data recency. Outside of VC funds, we’re now backed by FMCG companies intent on solving their own data challenges. It’s an enormous endorsement from within the industry, and proof FMCG stakeholders understand the value of the most granular, high frequency purchase insights platform for Europe and beyond.”