RTIH AI in Retail Awards Online Retailer category finalists announced including Depop

We’re pleased to announce the shortlist for the RTIH AI in Retail Awards Online Retailer of the Year category.

Who has been the most innovative, customer focused online retailer this year?

Judges are asked to look at AI powered tech deployments, pilots, initiatives etc  and decide which retailer has been the most consistently forward thinking and customer centric over the last 12 months. 

Congratulations to all those who made it through the initial submission process. We received a huge number of impressive entries highlighting companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

It’s now over to our judging panel who will decide the winners to be announced at the RTIH AI in Retail Awards Ceremony, taking place  at The Barbican in Central London on Thursday, 29th January.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room, presided over by award winning comedian, actress and writer Lucy Porter.

To book your place at the RTIH AI in Retail Awards Ceremony, click here.

Our 2025 runners and riders as follows:

Depop

Depop's mission is to make fashion circular by creating an experience as intuitive and inspiring as buying new. It combines machine learning with ongoing community insight to deliver a people powered, and AI enabled shopping experience that helps users discover great, affordable fashion quickly and easily.

Real-time model refreshes surface emerging trends and powers a personalised feed, while AI driven features like auto-generated listing descriptions make selling faster, effortless, and more accessible.

Continuous user research programmes ensure product decisions reflect real community needs. The result is a seamless, culturally grounded and personalised secondhand shopping experience.

Goddiva

Goddiva has redefined online fashion retail with the launch of Goddiva AI, an intelligent shopping assistant powered by OpenAI GPT-5 and LangChain.

Fully integrated into the brand’s e-commerce platform, it delivers hyper-personalised, conversational shopping experiences, from curated product discovery to real-time order tracking and seamless returns.

By combining data precision with stylist level empathy, Goddiva AI transforms customer engagement, boosts conversion, and reduces returns. The system’s privacy first, GDPR compliant design ensures trust while driving sustainable, mindful shopping.

This innovation marks Goddiva’s evolution from online retailer to AI driven fashion pioneer, setting a new standard for personalised e-commerce.

Hockerty

Hockerty presents the Redefining the Classics Spring/Summer 2025 LookBook, where tradition meets innovation.

By training specific LLMs to work with its unique designs and combining them with advanced image generation models, Hockerty has achieved an ultra-realistic, highly detailed representation of its garments.

This approach ensures both accuracy and diversity, offering customers an authentic and precise portrayal of each piece. At the same time, it reinforces the brand’s commitment to sustainability by minimising its ecological footprint.

Through technology, Hockerty redefines classic elegance, enhancing the customer experience with a visually rich and true to life presentation of its collections.

Prezzee

Prezzee is always exploring innovative ways to spark human connection through gifting moments. Its 2024 Magical Messages experience brought the magic of Santa to life through a hyper-personalised digital experience designed for consumers of all ages.

Powered by AI and audiovisual synthesis, users entered a few personal details to receive a unique video message from Santa, confirming they’d made his ‘Nice List’.

Set in a snowy, whimsical digital Santa’s workshop, the experience blended tradition with technology to deliver joyful, emotional moments during the festive season. The result was surprise, delight and holiday magic, powered by AI and made meaningful by Prezzee.

Super-Pharm

As the leading online marketplace in Israel, with hundreds of sellers, Super-Pharm is challenging itself to maintain a high quality catalogue. So it has built an AI-based solution to optimise and enhance product information at scale.