US grocery retailer Schnuck Markets deploys Domo platform to boost approach to data and analytics

Schnuck Markets, a supermarket chain in the United States, is leveraging Domo’s AI and Data Products platform.

It says that, by implementing Domo as its enterprise reporting platform, it is overcoming the common fragmented, siloed data challenges grocery retailers face.

With 113 stores throughout the Midwest, Schnucks had faced significant challenges in consolidating disparate data from its stores, warehouses, vendors, and internal departments. Reports were manually created through spreadsheets and printouts, often leading to misaligned teams and conflicting data interpretations.

Domo enabled it to aggregate and visualise data from HR, finance, marketing, operations, merchandising, and supply chain into one centralised platform. Store teams use Domo daily to optimise staffing, production, and customer service, while leaders rely on it to track strategic progress across multiple states.

“We no longer ask ‘What were my sales yesterday?’ but focus on ‘What do I need to do moving forward to improve the customer experience?’” says Colin Lloyd, Director of Business Analytics at Schnucks. “Domo is the tortilla, and data is the filling - together they nourish our business daily.”

Schnucks tapped Domo’s low code app development solution App Studio to create interactive dashboards that deliver a view of company wide KPIs. This enables proactive decision-making and facilitates alignment across Schnucks’ teams. In addition, marketing and merchandising teams can now see real-time sales data in Domo to evaluate promotion effectiveness just 15 minutes after launch.

“Schnucks demonstrates how critical it is for retailers to break down data silos and enable all teammates with insights to drive smarter, faster decisions,” says Mark Boothe, Chief Marketing Officer at Domo. “Domo and Schnucks are a perfect pair; we’re thrilled to support their mission to nourish people’s lives by putting data at the heart of every decision and ensuring the best customer experience.”

The retailer is preparing to integrate Domo.AI to deliver AI powered insights that will give frontline teammates further actionable information in real-time.

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