Paint and coatings firm Valspar teams with B&Q to help couples find the perfect colour match

Valspar, a manufacturer of paint and coatings, has launched a couples colour matching tool that allows customers to discover the perfect colour palette.

After uploading the desired photo, and selecting the colours from the picture, customers will then need to find the closest Valspar colour match on the website, or take the picture to a B&Q store, where the Valspar team will scan the sample and create the custom colour recipe. 

Once the colour has been matched to the sample, people can choose the exact type of paint needed. The in-store teams can help select the right product for the desired project, and will then mix the colour formula into a tin of paint to take home. Additionally, customers can name and save the custom colour in the in-store system so they can visit any B&Q and mix another tin at any time.

Lucy Steele, Senior Brand Manager at Valspar, says: “Moving in with a partner is no easy task, learning to compromise and make decisions can be difficult for a lot of couples. The colour matching tool is about finding the perfect colour match, with their perfect match. Building a colour scheme that suits both tastes will not only help stop some arguments, but also help create a home that is perfectly unique."

2025 RTIH INNOVATION AWARDS

Omnichannel retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.