Mobile loyalty programmes veteran Scott Threlfall takes on MD role at digital receipts firm Noumi

Scott Threlfall has joined digital receipts specialist Noumi as Managing Director.

"With over 20 years of experience in customer loyalty and digital product development, Scott has played a key role in creating successful mobile loyalty programmes, including O2 Priority Rewards and Orange Wednesdays. His expertise in data driven monetisation and micro-payments will be invaluable as we continue to innovate in customer engagement," says Noumi Founder Shakir Lincoln.

"We specialise in transforming the customer experience through our patented digital solutions, including digital receipts, personalised offers, and loyalty rewards. Scott's leadership will be instrumental in driving our mission to deliver seamless, data driven engagement strategies for retailers and consumers alike. Welcome aboard, Scott! We're excited for what’s ahead."

Threlfall comments: "Unlike traditional loyalty and cashback providers in the UK, we leverage cutting-edge receipt recognition technology to deliver seamless, frictionless, and data driven consumer experiences. No plastic cards, no clunky app journeys, just instant rewards and deeper customer insights that drive real engagement."

He adds: "What excites me most is that we’re making data driven insights and loyalty products accessible to all retailers, no matter their size. In an industry where these tools have traditionally been reserved for big businesses with large budgets, Noumi is levelling the playing field and helping independent retailers and brands compete in a digital first world."

"Over the past month, we’ve been working hard behind the scenes on some exciting product updates and strategic partnerships, and we can’t wait to share what’s coming next."

2025 RTIH INNOVATION AWARDS

Digital retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.