Brit clothing brand Ben Sherman taps Ometria customer data and experience platform

Customer data and experience platform Ometria has added Ben Sherman as a customer.

The company says: “British brands don't get much more iconic than this. For over 60 years, the Ben Sherman shirt and brand have been a mainstay of youth culture; from the mods of the 50s to the Britpop stars of the 90s.”

“To continue cementing their fashion legacy, they needed a partner that would help them unify their data and, consequently, gain a full understanding of their customers.”

"Partnering with Ometria will give us a deeper and clearer understanding of our customers than we've ever had. We're excited to explore the entire customer journey, pinpoint different customer segments and their behaviours, and ultimately create personalised experiences that boost growth and loyalty,” says Steven Moriarty, Head of CRM and Insight at Ben Sherman.

2025 RTIH INNOVATION AWARDS

Personalisation will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.