Klarna lands a blow on FinTech rival Affirm as it bags exclusive buy now pay later partnership with Walmart

Klarna is set to become the exclusive provider of buy now, pay later loans for Walmart, nabbing the partnership from rival FinTech firm Affirm.

The Swedish firm, which this week publicly filed a registration statement (Form F-1) with the US Securities and Exchange Commission (SEC) for a proposed initial public offering (IPO) of its ordinary shares, will partner with OnePay, a consumer finance app backed by Walmart and Ribbit Capital, to offer installment loans for purchases at the retailer in the United States. OnePay is already integrated inside of Walmart’s physical and digital channels.

"This is a game changer,” says Sebastian Siemiatkowski, Co-founder and CEO, Klarna. “Millions of people in the US shop at Walmart every day - and now they can shop smarter with OnePay installment loans powered by Klarna. OnePay choosing Klarna as their exclusive installment loans partner at Walmart in the US is a huge vote of confidence as we pursue our goal of being available everywhere for everything. We look forward to helping redefine checkout at the world’s largest retailer - both online and in stores.”

The loans will cover thousands of items, including electronics, home and garden, and automotive. Once approved, people will be able to choose from a range of repayment terms, from 3 to 36 months, and have the ability to manage this in the OnePay app.

“It’s never been more important to give consumers simple and convenient ways to access fair credit at the point of sale - and that’s especially true for the millions of people who turn to Walmart every week for everything,” says Omer Ismail, CEO, OnePay. “We’re incredibly excited to partner with Klarna to give consumers easier and more seamless ways to shop with OnePay at Walmart.”

2025 RTIH INNOVATION AWARDS

Payments will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.