VoCoVo leverages BlueStar network of 4,500+ North American resellers to enhance market penetration

VoCoVo, an in-store team communications specialist, has announced a partnership with BlueStar, a global distributor of B2B electronics for retail and other industries.

The collaboration opens UK-based VoCoVo to BlueStar’s network of resellers and warehouses across North America, including the USA and Canada, while equipping the distributor with its solution in an up and coming market segment. 

BlueStar’s partner network will provide various value added services for VoCoVo’s products, including custom configuration, targeted marketing support, and technical assistance.

“We are excited to partner with VoCoVo,” says Dean Reverman, VP of Marketing at BlueStar. “As a value added distributor, we aim to provide customers with the most comprehensive solutions and services available in the channel.”

“VoCoVo adds another opportunity for retail and other channel segment solution providers to address a common challenge - communication and collaboration between associates to improve shopper experiences and operational efficiencies. It’s another tool to grow the provider’s tech stack alongside PoS, digital signage, mobility solutions, and more. We are eager to watch this relationship flourish.”

“BlueStar’s ambition combined with its passion for innovation within the market makes them a key distribution partner to help bring seamless communication to retail associates nationwide,” says Joe Szala, SVP of US Strategy & Growth. “We look forward to working closely together to empower more teams with the tools they need to enhance efficiency and customer service.”

“BlueStar’s ambition combined with its passion for innovation within the market makes them a key distribution partner to help bring seamless communication to retail associates nationwide,” says Joe Szala, SVP of US Strategy & Growth. “We look forward to working closely together to empower more teams with the tools they need to enhance efficiency and customer service.”

2025 RTIH INNOVATION AWARDS

In-store technology will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.