NationsBenefits integrates with Dollar General to give shoppers greater access to healthy food and wellness items

NationsBenefits, a supplemental benefits and healthcare FinTech solutions provider, reports a new partnership with Dollar General, the largest discount retailer in the United States by store count.

By integrating with Dollar General at more than 20,000 locations across the nation, the NationsBenefits’ proprietary Basket Analyser Service (BAS) will provide millions of health plan members with increased access to affordable and nutritious foods, over-the-counter (OTC) products, medications, and other eligible essential wellness items.

Earlier this year, a tornado tore through Poplar Bluff, MO, destroying the Kindergarten Center. Dollar General, after recently opening a store in the community, surprised school with a $5K donation.

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— Dollar General (@DollarGeneral) June 14, 2025

“According to the US Department of Agriculture (USDA), more than 19 million people in the US live in USDA defined food deserts, and for many of our members, Dollar General is the closest or most convenient store,” says Michael Parker, co-CEO at NationsBenefits.

“This integration significantly enhances our ability to support more customers across the country and geographically dispersed populations. By welcoming Dollar General into our retail network, we are enabling members to use their benefits in a way that fits their lifestyle and needs while empowering them to make healthier choices.”

"We care about and are invested in the health of our communities,” says Emily Taylor, Dollar General’s Chief Merchandising Officer. “Our partnership with NationsBenefits will provide increased and affordable access to numerous health and wellness products for our customers and their families.”

2025 RTIH INNOVATION AWARDS

FinTech solutions will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.