Riccardo Arnaldi steps into new role as Agentic AI Product Manager at Danish retailer Pandora

Riccardo Arnaldi has switched from Personalisation Manager to Agentic AI Product Manager at Pandora.

In a LinkedIn post, he said: “After spending two years leading the Pandora personalisation initiative on web and CRM, mostly focusing on testing and scaling personalised recommendations across our global e-commerce platform, this transition feels like the natural next chapter.”

“Working as a stakeholder on AI initiatives showed me how AI agents represent an evolution of personalisation - providing hyperpersonalised interactions with customers through natural language interactions.”

He added that he is now focused on building a virtual shopping assistant powered by Saleforce’s Agentforce solution, something that he describes as “both exciting and challenging as I learn the nuances of product management…The intersection of AI, customer experience, and product strategy is fascinating, and I'm energised by the opportunity to shape how customers interact with our brand.”

“I'm truly grateful for the amazing people I worked with in the personalisation team - together we pushed marketing innovation to new territories,” he continued. “AI agents aren't just a trend - they're changing forever how customers interact with brands. Last but not least, a big thanks to Johan Andersson (Senior Director Product Management and UX, Global Digital Development at Pandora), who decided to bet on me, a marketing guy with a passion for tech, for this new challenge.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.