Asos taps TrusTrace supply chain tech as part of updated Fashion with Integrity programme

TrusTrace has announced a partnership with Asos that aims to enhance the fast fashion online retailer’s supply chain transparency and resilience, strengthen risk management, and support compliance across its global value chain.

As part of its Fashion with Integrity strategy, Asos says it is investing in robust traceability infrastructure to gain real-time visibility into its supply chain, down to farm level (Tier 5).

By integrating TrusTrace’s AI enhanced platform, it is looking to streamline operations across risk, compliance, and impact management, ensuring timely access to trusted data that enables proactive decision-making, due diligence and compliance.

“Our partnership with TrusTrace is a key milestone in our updated Fashion with Integrity programme,” says Elena Martínez Ortiz, EVP of Product at Asos. “TrusTrace enables us to improve product traceability, helping us meet compliance standards, understand and address risks, and boost resilience in our supply chain by supporting our suppliers to implement improvements.”

“Asos’s decision to partner with us reflects a growing industry shift toward data driven accountability and ethical transparency,” says Shameek Ghosh, CEO and Co-Founder of TrusTrace. “Our platform will empower Asos with high resolution supplier data, centralise documentation, and seamlessly integrate with existing systems to streamline and future-proof compliance and sustainability efforts.”

“Our collaboration marks a significant step forward - not just for our companies, but for the industry as a whole. Together, we’re demonstrating how traceability can be embedded at scale to create a more resilient, responsible fashion ecosystem.”

2025 RTIH INNOVATION AWARDS

Supply chain technology will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.