UK fitness brand 1Rebel taps Zoom Media digital advertising platform across London studios

Zoom Media has announced a partnership with 1Rebel, a UK fitness brand. This will see Zoom Media deploy its digital advertising platform across 1Rebel’s London fitness studios, delivering targeted content to its members and class participants on D6 screens, a smaller digital-out-of-home (OOH) format.  

“1Rebel is renowned for the brand they’ve built within the UK fitness scene, and are rightly protective of what goes into their studios. We’re proud to partner with a studio that shares our vision of premium, brand safe digital content. For boutique operators, our offering represents a new approach - a way to generate revenue while keeping control of the brand narrative,” says Ferne Langford, Partnership Group Director at Zoom Media.

Michelle Stoodley, Marketing Director at 1Rebel, says: “We’re excited to work with Zoom Media to open up our screens to their advertising partners, and enhance the content we’re sharing with our community.”

2025 RTIH INNOVATION AWARDS

Retail media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced this week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.