HappyRobot bags $44 million in Series B funding to scale its AI workforce for supply chains platform

HappyRobot, a startup specialising in logistics AI and automation, has raised a $44 million Series B round, led by Base10 Partners with participation from a16z, Array Ventures, Avra, Samsara Ventures, Tokio Marine, WaVe-X, WiL, YC, and others.

This comes just ten months after the company’s $15.6 million Series A, bringing its total funding to date to $62 million.

In an online post, it said: “Just a year and a half ago, we went into production with our very first customer. Today, we’re proud to be powering operations for more than 70 enterprise customers, including DHL, Ryder, Schneider, and Werner.”

“These companies are already seeing what’s possible when AI workers step in to take on complex, high volume tasks: Appointment scheduling reduced from a week to under 30 minutes; Collections delivering returns of more than 100x; Outbound sales producing ROI north of 19x; Carrier sales driving 5x returns.”

“The early results are clear: AI workers aren’t just cutting costs - they’re unlocking new revenue opportunities, increasing visibility, and freeing teams to focus on strategic, relationship driven work.”

The new round of funding will be used for new hires, advancing the product and expanding into more enterprise deployments.

“Most people don’t realise how much time and money is burned just coordinating operations and sharing information,” says Pablo Palafox, Co-founder and CEO at HappyRobot. “Our goal is for an AI workforce to handle all that manual coordination and execution so people can focus on the strategic work, relationships and exceptions that really drive value.”

“Our investment thesis lies in automation for the real economy. HappyRobot does just that,” says Adeyemi Ajao, Co-founder and Managing Partner at Base10. “This is one of the hardest-working and technically brilliant teams I have seen in 20 years in tech.”

“Their  vision to deploy their AI workforce to manage operational tasks across the supply chain and beyond is the future for the logistics industry and workforce. They are customer obsessed and that is exactly what it takes to drive transformation in this complex space.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

Deadline for submissions is Friday, 5th December. It’s free to enter and you can do so across multiple categories.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January.