JYSK stumps up DKK 2 billion for IT infrastructure and digital solutions upgrades

In its last strategy period, Scandinavian home furnishing retailer JYSK invested DKK 4.7 billion in its store concept 3.0 where more than 3,000 stores were redesigned. In its latest strategy period, it says that it expects to stump up at least DKK 2 billion in its IT infrastructure, online retail options and other customer facing platforms, so that customers can shop with it anywhere and anytime.

Entitled Customers’ First Choice, this will run until the end of the financial year 2028.

“We need to continue to upgrade and develop our digital solutions to stay competitive. We have invested in our great store network and now our digital touch points must also follow to ensure an easy shopping experience for our customers no matter where they shop with JYSK,” says President and CEO at JYSK, Rami Jensen.

The plan is to prioritise opening new stores in the countries where the retailer is already present. JYSK will also focus on opening more locations in large metropolitan cities in Europe.

“Expansion is part of our DNA, and we already have a strong position in the market. In the next years, we see an opportunity to grow even more in the countries where we already have stores and a strong logistics setup. Furthermore, we want to get closer to customers in some of the bigger metropolitan cities such as Madrid, where we plan to open more stores within the next financial year with great Scandinavian offers within sleeping and living,” says Jensen.

There are now over 3,500 stores in 50 countries. The latest example of this is openings in Morocco in the spring of 2025.

“Our concept is a proven success across many cultures, but we have also reached a size globally, where our customers have different ways of sleeping and where the need for our garden furniture or indoor lighting varies,” says Jensen.

“We want to deliver great local offers that are competitive and relevant, whether our customers live in Finland or Morocco and whether they are young, old, somewhere in between, families, couples or singles, and our accommodated approach will ensure that they can find what they need in our stores.”

2025 RTIH INNOVATION AWARDS

Physical stores will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.