Rokt goes to the movies as Cineplex brings AI powered tech to online checkout experience

Rokt, an e-commerce technology company using machine learning and AI to make transactions more relevant to customers, has added Cineplex to its portfolio of brands.

Cineplex has integrated Rokt's AI powered technology into its e-commerce checkout experience, enabling the company to deliver relevant, non-endemic offers and messages to guests in real-time.

“We're always looking for innovative ways to elevate the guest experience both in our theatres and across our digital platforms," says Kristie Painting, Executive Vice President, Cineplex Media. "By partnering with Rokt, we can deliver more relevant messages to our moviegoers while unlocking new revenue opportunities. We're excited about how this collaboration will enhance the customer journey and drive meaningful engagement."

"We're thrilled to partner with Cineplex as they bring Rokt's AI powered relevance into their transaction flow for the first time," says Craig Galvin, Chief Revenue Officer at Rokt. "Cineplex is an iconic entertainment leader, and this collaboration reflects a shared commitment to innovation and performance. By activating relevance within the transaction moment, we're helping Cineplex unlock sustainable, incremental value across their digital ecosystem."

RTIH AI in Retail Awards

RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by VenHub Global, 3D Cloud and EdTech Innovation Hub.

Check out our finalists here.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2026 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2026 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.