Ocado Group's new CRO Nick de la Vega discusses building the future of grocery and retail

Nick de la Vega has taken to social media to discuss his new job, CRO at Ocado Group. He joined the grocery delivery and automation technology firm in November from IT and consulting business, Atos, where he was SVP and Head of Global Sales. de la Vega also previously held positions at Hewlett Packard and Electronic Data Systems.

In a LinkedIn post, he said: “A new year, a new chapter - and a bold opportunity to help transform the way the world shops. As we enter a new year, I’m energised by a new chapter. On 19th November, I stepped into the role of Chief Revenue Officer at Ocado Group, and the opportunity ahead is both exciting and meaningful.”

He added that Ocado stands out for three reasons: It is a British technology success story operating at global scale; It is a founder led organisation with clarity of vision and an exceptional leadership team; And it presents a rare commercial opportunity: how to combine world class technology, compelling economics and deep partnership to transform grocery retail.

de la Vega commented: “What excites me most about Ocado Group is its Why - and its ability to turn purpose into results. To transform the way the world shops by enabling grocers to: scale e-commerce at pace; automate existing operations; improve consumer proposition and satisfaction while materially reducing cost.”

“All delivered through our AI enabled Ocado Smart Platform, spanning a market leading digital front end, superior in-store picking and store-based automation (SBA), through to next-generation CFCs that can be built at a fraction of the cost, footprint and time.”

He wrapped things up by observing that Ocado Group is now fully open for business globally, including in the US following the end of exclusivity deals, and that it is partnering with grocers looking to accelerate growth, improve economics and compete more effectively.

“I’m excited to work with partners around the world and to help convert innovation into commercial impact. Here’s to a new year - and to building the future of grocery and retail,” de la Vega concluded.

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