Macy’s launches parade metaverse experience and NFT balloon vote

The Macy’s Thanksgiving Day Parade returns to the Web3 world this holiday season with a new experience that will enable people to select the first ever NFT Parade balloon.

In celebration of its 96th march, the Macy’s Parade can be experienced in the metaverse and will include virtual galleries from five NFT projects and the opportunity for fans to vote for their favourite creators, helping one of their designs come life in high flying form in next year’s event.

“As we countdown to the 96th Macy’s Parade, we are excited to bring this spectacle once again to the Web3 virtual landscape with a fun experience that empowers our fans, collectors and our highly engaged Discord community,” says Will Coss, Executive Producer of Macy’s Thanksgiving Day Parade.

“Our genesis collection of Parade NFT’s last year was so successful that we wanted to give our digital community the opportunity to select a native NFT design to be transformed into a real world Macy’s Parade balloon, while also creating an opportunity to raise critical funds for our partner Big Brothers Big Sisters of America.”

The metaverse experience will be powered by OnCyber and available to fans and collectors beginning on Thursday, 24th November at 9 a.m. EST.

It will be accessible on desktop and mobile without the need for a crypto wallet, log in or VR headset.

The initiative was produced by Macy's in partnership with agency Media.Monks and Transparent House.