American basketball team Detroit Pistons tap MeetKai AI technology to create first ever virtual world
Immersive AI company, MeetKai and the Detroit Pistons have announced the beginning of their collaboration with the creation of the team’s first ever virtual world.
Set to launch later this year, Detroit Pistons World will feature the likes of a virtual fan marketplace, themed games, merchandise for purchase, and gated content.
“Both MeetKai and the Detroit Pistons are thrilled about this partnership. We’re hitting the ground running on the development of the Detroit Pistons World, and couldn’t be more excited to offer its fanbase a never before seen, virtual experience like no other,” says James Kaplan, CEO & Co-Founder at MeetKai.
“This world will not only expand and extend basketball fandom into new realms, but be a special opportunity for the Pistons to reach new audiences globally in new ways.”
By deploying MeetKai’s AI enabled, digital twin technology, the browser-based virtual fan marketplace will be an exact digital replica of the physical Detroit Pistons Team Store at the Little Caesars Arena located in Detroit, Michigan.
It will feature the same merchandise, as in the store, plus access to collectibles and clothing items available for purchase that can be used by your avatar or shipped home in person. New content and merchandise will be made available throughout the season.
“We are proud to welcome MeetKai as our newest partner,” says Adam Falkson, Vice President Business Intelligence at the Pistons.
“This partnership is part of our continued commitment to make the Detroit Pistons one of the most innovative and fan friendly sports and entertainment organisations in the industry. MeetKai is the perfect partner for us on this journey.”
MeetKai’s avatar customisation solution will also be deployed in the Detroit Pistons World,”which is standard across all of the firm’s immersive web experiences.
Once on Meetkai’s platform, which is accessible through a user's desktop or mobile device, users can create an account, upload three of their favourite selfies and their avatar face will be automatically generated using MeetKai’s AI offerings.
From there, users can customise body type, hair styles, and accessories, plus select regular and Pistons themed clothing items to wear, along with any digital merchandise purchased in the world.
“We’re extremely proud of MeetKai’s cutting-edge AI technology and of how it’s been adopted so quickly by the sports industry“, says Weili Dai, Executive Chairwoman & Co-Founder at MeetKai.
“It’s a testament to the differentiators of our technology and their impact on the consumer experience, offering fans new ways to gain value and experience the teams and players they love.”
“We look forward to expanding our products and continuing offering our leading solutions to this and more industries globally in 2024”.
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