Emperia tech powers Hugo Boss House Bali virtual experience promoting spring/summer 2024 collection

Emperia has announced a new collaboration with Hugo Boss, the Boss House Bali virtual experience.

To promote the launch of its spring/summer 2024 collection, the company has opened the doors of the Boss House Bali to a select group of Hugo Boss Experience members, VIP customers, media, and key tastemakers from the Asia-Pacific region.

Taking over a villa on the island of Bali, built by architect Alexis Dornier, the physical activation is an immersive space that showcases the Boss lifestyle, from gourmet dining and cooking classes to wellness workshops and active adventures.

Coinciding with the opening, the brand is extending this to audiences worldwide, launching the virtual experience, developed by the Emperia platform, available globally on hugoboss.com.

The virtual world offers an opportunity to explore the Boss House Bali and shop for Boss products, namely items from the menswear, womenswear, and fragrance collections and additionally to book a physical stay at Boss House Bali.

There is also a gamification element, providing special discounts.

As visitors navigate through the virtual villa, they are encouraged to search for hidden letters scattered throughout, to find the phrase “Boss Bali”.

By collecting all the letters, players can unlock a discount code1, redeemable on their next online purchase.

"We're committed to fostering connections with our audience through our fusion of style, tech, and innovation. We want to be close to our consumers, ensuring our finger is firmly on the ever changing pulse of relevant, modern retail,” says Nadia Kokni, SVP of Global Marketing and Brand Communications at Hugo Boss.

“Season after season, we lean into innovation to find new ways to get closer to our consumers as well as to learn more, by offering enhanced shopping experiences that disrupt the norms, merging the essence of our brand ethos with cutting-edge digital advances.”