“More than just software, this is a game-changer”: Ikea Kreativ 3D room planner goes lives in Austria

Ikea has announced the launch of its Kreativ 3D room planner in Austria.

In a LinkedIn post, Alpaslan Deliloglu, CEO and CSO at Ikea Austria, said: “As a digital enthusiast, I’ve been eagerly anticipating this moment. I’m thrilled to announce the official launch of Kreativ, our cutting-edge 3D room planner in Austria.”

“We want to make it easier for the many people to design their homes according to their wishes. The current Ikea Life at Home Report indicates that 87% of our customers need help visualising and realising their ideas for a cozy home. This is especially true for online purchases.”

Kreativ is integrated into the Ikea app and website.

Deliloglu said: “It is more than just software - it’s a game-changer which empowers you to virtually design your rooms. Whether you’re revamping your living room, bedroom, or cozy nook, the possibilities are endless.”

The solution uses artificial intelligence and makes it possible to digitally remove old furniture or parts of it and replace it with new products with just a few clicks.

Deliloglu concluded: “We want to constantly improve our customers' shopping experience. Thanks to true to scale representations and realistic lighting, you get a very realistic impression of what the new furniture can look like in your own home.”

“Kreativ is a big step on the way to making many dream homes come true. Deciding on what suits your space is so much easier and fun now.”

Ikea AI Assistant on GPT Store

Ikea recently launched an AI powered home design, inspiration and shopping tool, available exclusively on the OpenAI GPT Store.

It says that the move marks “a significant step in democratising planning services and creating a better life for the many, by offering a tool that gives users personalised furniture and decor suggestions based on factors such as room dimensions, personal style, sustainability preferences, budget, functional requirements, and more.”

“The new Ikea AI Assistant on GPT Store is an ongoing initiative, and the continuation of a journey that looks to enrich the retail experience and explore additional avenues to interact with our customers and coworkers, as they help us improve and develop further,” says Parag Parekh, Global Chief Digital Officer at Ikea Retail (Ingka Group).

Users can utilise GPT to articulate their specific home design needs and receive customised recommendations. For instance, ‘’Show me a cozy living room layout for a small apartment with the use of sustainable materials.’’ 

They can also explore Ikea’s catalogue featuring thousands of products, ranging from minimalist designs to artistic collections and check for their availability across different locations.  

And gain inspiration from design ideas, and real life-home transformation stories within the Ikea global community, as well as tips from furnishing experts.

Francesco Marzoni, Chief Data & Analytics Officer (CDAO), says: “We are taking a pragmatic, execution focused approach, learning by doing and capitalising on our early efforts of a responsible AI framework.”

“We activated a broad ecosystem of partners to bring to life several experiments, so that we can take part in the AI evolution as we shape our company strategy.’’   

The Ikea AI Assistant is currently available for GPT Plus users in the US market only.

Ikea is looking to take this to further markets where ChatGPT is available during the coming year.