Represent taps Cart.com technology and fulfilment network as it grows reach and customer community in USA

UK-based luxury fashion brand Represent has selected Cart.com as its US fulfilment partner.

The streetwear label will initially leverage Cart.com’s logistics capabilities and nationwide network of omnichannel fulfilment centres to optimise its retail and wholesale fulfilment operations Stateside.

“We’re proud to partner with Represent, an incredible British luxury streetwear brand that has built a loyal customer following not just at home in the UK, but around the world,” says Joe Barth, Chief Logistics Officer at Cart.com.

“We look forward to leveraging our expertise, 3PL capabilities and nationwide network to support the brand’s continuing growth in the US.”

Cart.com says that its 3PL offering enables B2C, D2C and B2B companies to automate and simplify mission critical supply chain operations, reduce costs and achieve real-time order and inventory visibility.

The company deploys its proprietary software, including its Constellation Order Management System (OMS) and warehouse management technology, alongside a variety of automated systems across its nationwide network of omnichannel facilities.

“We recently celebrated the grand opening of our first permanent store in the US, in West Hollywood, and we’re thrilled to now partner with Cart.com as we continue to grow our reach and customer community in the States,” says Tom Robinson, Chief Operating Officer at Represent.

“By leveraging Cart.com’s technology and fulfilment network, we’ll now be able to seamlessly store and distribute inventory from warehouse facilities in the US, making delivery to both our own store and wholesalers faster and more efficient for a better overall customer experience.”

2022 RTIH INNOVATION AWARDS

Cart.com emerged victorious at the 2022 RTIH Innovation Awards, picking up the Startup of the Year gong.

Our 2022 winners were revealed at a sold out event in central London on Tuesday, 6th December 2022.

Our judging panel praised Cart.com for “enabling brands to optimise their product listings, pricing and traffic, as well as their channel strategy by leveraging AI’s predictive capabilities to show up on the channels where their customers are buying.”

RTIH Editor, Scott Thompson, said: “Innovation and technology play a critical role in the success of the retail sector, so it is great to recognise standout examples through our awards.”

“Thanks to all those who entered the 2022 event. We received a record number of submissions and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.”

“Congratulations to our 2022 retail technology hall of fame entrants.”

2024 RTIH INNOVATION AWARDS

The sixth edition of the RTIH Innovation Awards is now open for entries.

The awards, sponsored by CADS, 3D Cloud, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

This year, we’re bringing you three new categories: AI Innovation, Sustainable Retail Innovation, and Inclusive Technology Innovation.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.