PoS specialist Harrison Retail unveils rebrand and expansion plans amid period of significant growth

Harrison Retail, a display Point of Sale partner for retailers, has completed a rebrand, driven by a period of significant growth for the company which has seen it take on new partnerships with the likes of Morrisons, B&Q, Aldi and Jysk.

Harrison Retail says that it took an in-depth look at what it does as a business, what this meant for its current and potential customers, and how this change will impact the way they do business.

The new logo features an ‘H’, inspired by the angular shapes of Harrison’s PoS.

According to a press release: “The negative space and block shapes coincidentally create a welcoming ‘open door’ shape.”

“The core colour for the group is dark blue, representing sincerity, sophistication, and strength, while deep yellow is used to display confidence, creativity and optimism with the aim to excite and enthuse customers about the services they’re being offered.”

Jacqui Brown, Marketing Director at Harrison Retail, says: "We are excited to unveil our new brand identity and website, which reflect our product solutions, problem solving mentality, and strong customer relationships."

Central to the rebrand is the introduction of the tagline 'Driven by detail’.

“Our knowledge of the market is second to none. We focus on being ingenious, delivering our clients ROI, and working with them through every stage of a project,” says Brown.

"Our customer service is really personal; we provide our clients with the same point of contact throughout, ensuring a close and consistent partnership.” 

She adds: “We’re extremely proud of our 28 years’ experience and we’re not losing any of that. This is about modernisation and growth – demonstrating to our customers that we’re committed to leading the way in retail PoS.”

The rebrand coincides with Harrison Retail growth into new regions, including Scandinavia, Finland, North America, and Australia.

Rolf Whiteman, Sales Director, says: “Now is the perfect time to expand into new regions. As well as our huge range of standard products, we remain focused on developing new, innovative products for our clients, providing agile solutions to challenges ranging from sustainability to anti-theft.” 

“This is an exciting time for us and it’s the next chapter in the company’s journey. As we expand, we remain dedicated to pushing the boundaries of display PoS while keeping our customers at the heart of everything we do,” says Brown.

2024 RTIH INNOVATION AWARDS

Point of Sale solutions are a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.