British fashion brand Mint Velvet picks Retail247 solution to enhance data management and efficiency

Retail247 has announced the selection of Origin as the product platform for Mint Velvet.

The British fashion brand chose Origin to streamline its product data journey.

The first phase of deployment includes Channel Syndication. Origin connects retailers with their channel partners, streamlining the data sharing process and shortening the time needed to launch with a new partner.  

Martin Schofield, CEO at Retail247, says: “It’s fantastic that Mint Velvet have chosen Origin to manage elements of their product data.”

“We’re thrilled to be working with such an iconic brand and welcome them to our growing list of clients. This partnership highlights Origin's value in enhancing data management and efficiency, and we look forward to supporting Mint Velvet’s growth.”

Laura Boyd, Trading Director at Mint Velvet, comments: “Distributing our product and pricing data accurately, reliably and efficiently is key to our continued growth. Origin from Retail247 is an established and flexible solution, it was the natural choice.” 

2024 RTIH INNOVATION AWARDS

Data management is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.