AI insights, clienteling, and store fulfillment coming to Aptos ONE PoS platform during 2025

Aptos reports today from NRF’s Big Show in NYC that 2025 will see its largest R&D spend in company history.

Exact numbers were not given in a press release, but according to Aptos CEO Pete Sinisgalli, the investment will fund major new Aptos ONE PoS platform capabilities, faster release cycles and a transition to a unified data model across the firm’s applications. 

"We talk to hundreds of retailers each year, and I can tell you the question is no longer ‘if’ they’ll be adopting a modern PoS solution. The question is now ‘when?’ says Aptos General Manager Jeremy Grunzweig. “The question then becomes: What vendor will support them on their unified commerce journey? We want that answer to be Aptos."

“That means more investment, scale, resources and innovation are going into Aptos ONE. We have added extensive core PoS and omnichannel capabilities to Aptos ONE over the last 12 months, and our 2025 roadmap brings the ‘sizzle.’” 

A highlight of the 2025 roadmap is Aptos bringing more AI experiences into the store, including sales and customer insights and personalised product recommendations.

Nikki Baird, VP of Strategy and Product at Aptos, says: “Over the last two years, we’ve put a lot of focus into platform readiness for AI. This has included evaluating partners as well as preparing our data strategy."

“In 2025, we will introduce AI generated customer insights summarisations and product recommendations. These will be displayed to store associates via the Aptos ONE PoS UI during customer inquiry and product inquiry lookups. With these AI insights, associates have highly relevant information to engage customers in that moment, creating a more personalised and service-oriented experience.”

Aptos will be launching a GenAI chatbot that can help store associates and managers better understand what’s happening in their stores and leverage that data to drive improved sales performance. 

“We’re bringing advanced embedded reporting to Aptos ONE in 2025, and with our GenAI chatbot, we are making analytical sales data more accessible and actionable for store staff,” Baird says. “For example, a store manager can ask the chatbot, ‘What are the five worst selling items in this store this week?’ Based on the response, the manager might decide to alter promotional and visual merchandising activities for those products.”    

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

As AI sees increasing adoption in the retail space, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 3rd July. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

FAQs

Is there a fee to enter the awards?: No, it is free of charge.

Can I enter across multiple categories: Yes.

Do I need to complete all the sections in the entry form? No, but the more information you provide, the better chance you have of producing a successful submission.

Is there a certain timeframe for nominated projects, initiatives etc? Yes, nominated projects, initiatives etc should have been completed (or substantially completed) during the last 12 months.

Who has visibility of our completed entry form and what information will be public should we win or be shortlisted? Only our Editor, Scott Thompson, and judging panel will view submissions. The information provided in the summary section of the entry form will be made public.

Do you only accept entries from UK-based companies? No, we accept entries from all parts of the world.

What is the shortlists process? Shortlists will be announced in April 2025, then shortlisted entries will be sent to our independent judging panel who will decide upon the winners and highly commended submissions. Shortlisted companies will be invited to attend an awards ceremony at The Barbican in Central London on Thursday, 3rd July 2o25.

Do winners and highly commended companies receive post-event coverage? Yes, post-event coverage includes articles on our website and also an in-depth awards review in our printed magazine. There is also the opportunity for a company profile type piece to be published on our site and within our magazine.

When is the deadline for 2025 submissions? Friday, 23rd May 2025.

When will the 2025 winners be revealed? Winners will be announced at an event at The Barbican in Central London on Thursday, 3rd July. This will kick off with a drinks reception, followed by a three course meal, awards ceremony, and after party featuring DJ until midnight.

Who will be judging submissions? Details of our 2025 judging panel will be announced in the near future.