Duracell live with nationwide QR code powered Amazon parcel locker holiday season execution in USA
Duracell reports its first ever Amazon locker holiday execution in the US.
People will be able to find 250 of these lockers nationwide featuring festive creative that brings the Duracell Scientist to life - reminding them not to forget batteries. They can scan a QR code to shop for these on Amazon.
In a LinkedIn post, Justine Pantaleo, Marketing Manager at Duracell, said: “From powering toys to keeping holiday traditions alive, Duracell is here to power the holiday magic! You can find the lockers in CA, NV, FL, IL, TX, and DC! Please snap a photo and share where you spotted a Duracell Amazon locker.”
She added: “Thank you to everyone that had a huge hand in helping us get these lockers live, we couldn't have done it without you.”
2025 RTIH INNOVATION AWARDS
QR codes were a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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