7-Eleven tie up brings Swiftly Alcohol Cashback solution to 10,500+ convenience locations
Swiftly has announced a new collaboration with 7-Eleven in the alcohol cashback market.
The programme has officially launched across the US and is now available at participating 7-Eleven and Speedway stores nationwide, bringing Swiftly’s Alcohol Cashback solution to 10,500+ convenience retail locations and millions of shoppers nationwide.
By leveraging Swiftly’s proprietary retail media and shopper engagement platform, it delivers state specific, real-time offers on beer, wine, and spirits directly to consumers’ mobile devices.
Shoppers purchase qualifying products, scan their loyalty card, or enter their phone number at checkout, and receive near-instant cashback payouts via PayPal, Venmo or digital prepaid Visa.
As part of the roll-out, these offers will be supported by coordinated in-store signage and displays.
“Swiftly is redefining what’s possible in convenience retail, and this joint effort with 7-Eleven and Speedway stores marks a powerful next step,” says Henry Kim, CEO at Swiftly.
“By bringing our alcohol cashback technology to millions more shoppers, we’re creating an experience that’s seamless, rewarding, and measurable. Swiftly now connects the three largest convenience retailers in the country with a proven solution that drives loyalty, boosts sales, and delivers unmatched value for shoppers and brand partners alike.”
“We’re always looking for innovative ways to enhance the customer experience and deliver greater value to our customers,” says Yaqub Baiani, VP of Digital Product Management & Design at 7-Eleven. “We’re excited to offer customers even more ways to save.”
2025 RTIH INNOVATION AWARDS
Shopper engagement was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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