Cosmetics retailer VITA makes rapid delivery a key part of online checkout experience
Norwegian cosmetics retailer VITA has made rapid home delivery a key part of its new e-commerce checkout experience.
This guarantees in-store Click and Collect shopping in 30 minutes and next-day delivery to larger parts of Norway. The company has implemented nShift’s delivery management and experience platform to power this offering.
nShift connects VITA’s e-commerce platform with its warehouse and delivery carriers, so new orders are processed automatically and at speed. Using the software, VITA’s delivery managers can track the status of each delivery and monitor carriers’ overall performance.
The technology also helps VITA to add new options, such as Click and Collect, out of home, and express deliveries.
Founded in 1981, VITA is one of Norway’s largest health and beauty retailers. It has 117 stores nationwide while its e-commerce site offers around 12,000 products. The new online checkout combines nShift’s delivery management with Avensia Nitro’s address management and Adyen’s payments platform.
Kristian Sonnenberg, Chief of Digitalisation & Technology, VITA, says: “Speed and flexibility are at the heart of our lightning-fast delivery experience with customers now able to pick-up their purchase in just 30 minutes from conveniently located stores.”
“From our automated warehouse in central Norway, we ensure customers get what they want, when they want it while offering multiple transport partners means we give shoppers the freedom to choose the delivery option that suits them best. With nShift, we’re able to deliver on that promise every single day.”
Stuart Prouse, VP Customer Management, nShift, says: “Forward looking retailers like VITA increasingly recognise the importance of deliveries to their ecommerce success - they’re no longer purely a matter of logistics. The options retailers offer, and the promises they make in terms of delivery times, help cement customer loyalty and increase revenues.”
Tor Eivind Aurdal, Chief Sales Officer, Avensia, says: "By integrating Avensia’s solutions with nShift’s delivery management, VITA can now offer a smoother and faster checkout experience. This collaboration demonstrates how digital experience and logistics innovation come together to meet today’s customer expectations.”
2025 RTIH INNOVATION AWARDS
On demand delivery was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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