M&S enlists Ocula Technologies to create search optimised product copy at scale

M&S is working with Ocula Technologies to boost search performance across its online product catalogue.

“By combining their team’s expertise with our AI, M&S are creating search optimised, high quality product copy at scale, helping more customers find the right products faster,” says Thomas McKenna, CEO at Ocula Technologies.

“Ocula has helped us speed up how we optimise product copy for search, while still ensuring brand alignment etc.. It means customers find what they’re looking for more easily and keeps us ahead in the competitive search landscape,” says Thomas Parkins, Digital Optimisation Manager, Marks & Spencer.

“Huge thanks to Tom and the wider M&S team - we’re excited to keep building on what we’ve started together,” McKenna adds.

RTIH AI in Retail Awards

RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by 3D Cloud and EdTech Innovation Hub.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.