Build-A-Bear partners with Uber Direct to bring scheduled same-day delivery service to UK customers
Build-A-Bear Workshop has teamed up with Uber Direct, Uber’s white label delivery service, to bring on demand delivery to UK customers this festive season. Shoppers can receive Build-A-Bear teddy bears and other plush toys from 33 stores nationwide on the day they order, with a scheduled delivery slot.
This builds on a tie up in the US, where customers get same-day delivery through Uber’s network of couriers.
Colleen Draper, Retail and Operations Director Europe at Build-A-Bear Workshop, says: “We’re all about adding a little more heart to life for families and their loved ones - but we know that not everyone can visit a store, especially during the festive frenzy.”
“By partnering with Uber Direct, we’re making it easier for rushed shoppers to get their hands on meaningful gifts when they are needed most. This reflects our focus on accessibility, emotional connection and meeting guests’ needs wherever they are.”
Caroline Varga, Regional Manager, Uber Direct EMEA, says: “Build-A-Bear furry friends make the perfect gift for any occasion, including last minute or spontaneous surprises.”
“This new same-day delivery option will help the brand to stand out by reaching new shoppers and strengthening bonds with long time customers. We’re excited to partner with the team in the UK and help even more people experience the joy of Build-A-Bear."
2025 RTIH INNOVATION AWARDS
On demand delivery was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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