Retail innovation of the week: Currys looks to show up and be visible across all search platforms

Retail Technology Innovation of the Week is a series brought to you by RTIH, and sponsored by 3D Cloud, highlighting stand out deployments, launches, and initiatives by retailers and tech suppliers.

Every week, we will showcase forward thinking tech plays that have impressed our Editor and the Retail Technology Innovations Report judging panel, alongside the publication of the 2025 report.

And this week we’re focusing on Currys, which is partnering with digital marketing specialist, Jellyfish, as the electrical and technology retailer looks to make finding the right tech online easier for its customers.

The tie up will focus on upgrading Currys’ website search visibility across traditional and emerging AI powered platforms. Jellyfish will start by reviewing its current search performance, using its Share of Model tool, which looks at how visible ‘Currys’ is across search engines and emerging AI platforms.

It will then will launch a generative engine optimisation (GEO) programme. Jellyfish will also roll out its ‘One Search’ approach, which combines paid ads and organic listings. This will be supported by digital PR to further boost visibility.

“We know that customers are searching in more ways than ever before. We want to be there, showing up and being visible across all search platforms, whether that be the large language models like ChatGPT, Claude and Perplexity, or the well established search engines like Google and Bing. Making it super easy to find the right tech for customers is our key focus at Currys,” says Chris Holyland, Digital Director at Currys.

“That’s why we’re partnering with Jellyfish, to deliver stronger visibility wherever our customers choose to search and shop. It’s all part of our bid to embrace the changing landscape of generative engine optimisation and agentic commerce, and ultimately help everyone enjoy amazing technology. I’m excited to see the benefits our partnership will bring to our customers and Currys.”

RTIH AI in Retail Awards

RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by VenHub Global, 3D Cloud and EdTech Innovation Hub.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.